In my previous post, we explored stakeholder alignment and how alignment facilitates openness and clear communication, enhancing transparency and customer value creation. This, in turn, helps everyone involved to understand and embrace a shared vision, fostering a unified approach to achieving objectives. I have been ‘inspired’ by Marty Cagan’s new book Transformed and recently read […]
Integrating Product Strategy for Deeper Alignment
Adding to the theme of alignment, we now dive into how product strategy can further aid in achieving alignment between stakeholders and customers. Far too often, the strategy is held by a few and the ‘why’ is never communicated and aligned with the team. We also often see this result in teams waiting to be […]