Insights, Product Strategy, Sabrulo

A new journey: Navigating Start-Up Waters

April 12, 2024

As I embark on this journey to connect and engage with fellow innovators, leaders, dreamers and entrepreneurs, I wanted to introduce myself. I’m a seasoned product manager with a passion for solving problems and nurturing ideas, particularly within the dynamic realms of startup and growth-phase businesses.

The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come.

– Steve Jobs, Apple Co-founder

Sabrulo

I founded Sabrulo in 2021, and have been working with companies, big and small, such as The Room and Sand Technologies. My aim of creating content is to fuel my own journey, learn from others and build a network of dreamers, solving the world’s big and smaller challenges. I offer product management consulting and advisory services. Contact me for a discussion around your challenge or dream.

Objectives: Misalignment & Ambiguity

Throughout my career, I’ve witnessed the transformative power of well-defined objectives and the pitfalls of misalignment and ambiguity in product development. Here’s where I believe we, as product people, can truly make a difference.

Navigating the Start-Up Waters: In the startup phase, the right product strategy can mean the difference between a solution that resonates and one that misses the mark. It’s about understanding the user’s heart and the market’s rhythm. Fueling Growth with Precision: As businesses enter the growth phase, scaling with intention and clarity becomes paramount. It’s here that the focus shifts to optimizing and expanding the product base without losing sight of the core value proposition.

However, the path is riddled with traps:

  • The Illusion of a Perfect Solution: Perfection is a mirage. Chasing it can divert resources from creating viable, impactful solutions.
  • Losing Sight of the ‘Why’: It’s easy to get caught up in the ‘what’ and ‘how’ and forget the ‘why’ behind what we’re building. This can lead to misaligned products that don’t serve the intended purpose.

Echo: 

So, how do we steer clear of these pitfalls and ensure our objectives lead us to success? I rely on a simple yet powerful framework I call ECHO: Effective, Clear, Holistic, Observable.

  • Effective: Are our objectives driving meaningful action towards our broader mission?
  • Clear: Is our goal understandable to all stakeholders?
  • Holistic: Are we considering the impact of our objectives on the entire ecosystem of our business
  • Observable: How do we measure success in concrete terms?

By framing our objectives through ECHO, we pave the way for outcomes that are not only successful but also sustainable and aligned with our core values.

I’m curious to hear your thoughts. How do you ensure your product objectives lead to impactful outcomes? Let’s start a conversation.

#ProductManagement #Objectives #StartupGrowth #ECHOframework #Leadership

*This post has used a combination of my thoughts, fears, links, research, AI, experiences and ideas.